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Principles of Marketing

Principles of Marketing

4 weeks / 6 hours per week

About This Course

This course covers all of the substantive material that is usually taught in a one-semester introductory course in marketing. Our goal is to prepare you to pass the College Board's CLEP examination and obtain college credit for free.

The CLEP examination is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics.

“Principles of Marketing” is a completely self-paced course. It has no prerequisites and it is offered entirely for free.

Course Staff


What are the requirements and schedule of the course?

This course is organized into four topical chapters or modules that contain short video lessons, exercises and readings. It will take you less than 25 hours to prepare for the exam.

All of the course material has been released at once so you can complete it anytime.

What do I need to pass the CLEP exam?

You would need to demonstrate a basic knowledge of the economic, demographic, social, cultural, political, legal, and technological trends that are important to marketing. The exam contains approximately 100 questions to be answered in 90 minutes. Please examine our syllabus.

How does this course differ from other CLEP textbooks and traditional courses?

This online course includes a carefully structured series of video lectures and exercises taught by a top quality university professor.




Navigating Through Our Platform

CLEP Program   

Modern States Education Alliance   

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1. Role of Marketing in a Firm

1.0 Introduction   

1.1 Marketing Concept   

1.2 Marketing Strategy & the Process of Planning   

1.3 Marketing Environment   

1.4 Marketing Research   

2. Customer Driven Marketing Strategy

2.0 Introduction   

2.1 Consumer Behavior   

2.2 Segmentation   

2.3 Targeting   

2.4 Differentiation and Positioning   

2.5 Business-to-business Markets   

3. Marketing Strategy Implementation: Marketing Mix

3.0 Introduction   

3.1 Product and Service Management   

3.2 Branding   

3.3 New Product Development   

3.4 Price Strategies and Customer Value   

3.5 Distribution Channels and Logistics   

3.6 Integrated Marketing Communications/ Promotion   

3.7 Marketing Application in E-Commerce   

4. Role of Marketing in Society

4.0 Introduction   

4.1 Ethics   

4.2 Nonprofit Marketing   

Sample CLEP Questions

Questions 1 - 15

Questions 16 - 30

Questions 31 - 45

Questions 46 - 60

Questions 61 - 75

Questions 76 - 90

Questions 91 - 105

Questions 106-121

Final Steps

Prof. Tamar Avnet's Recommendation   

Register for the CLEP Exam   

Test Preparation Tips   

How Your Score Is Computed

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